Oklahoma basketball star Steven Adams can't stay out of the news.
Adams' kick reception in a basketball play-off game has made him the talk of American sport.
Even Adams sister, shot put star Valerie Adams, is in on the act via her Instagram page.
Golden State's Draymond Green kicked the Kiwi in the private parts during game three of the NBA's western conference finals, and started a media and sports fan snowball.
New York-based New Zealand journalist Jack Tame told Radio Sport it was "the leading sports story in the United States today...ESPN sports centre debating back and forth whether Draymond Green deserves to be kicked out."