Ben Simmons sent the Twitter-verse into overdrive with a promise to run onto the field at the Philadelphia-Cleveland NFL game... if his Tweet got one billion re-tweets.
The NBA's No.1 draft pick was taking in the Eagles game with Philadelphia 76ers teammate Joel Embiid and coach Brett Brown when he fired out a picture of Lincoln Financial Field.
Given Twitter 'only' has a tick over 300 million active users, he was never going to be held to account, but that didn't stop his followers from giving it a crack.
He had over 13,000 re-tweets on Monday morning - only about 999.99 million short - and nearly 6000 likes.