Steven Adams' famous moustache has landed him a partnership with American skincare, cleaning and body product firm Handmade La Conner.
The firm will release a limited edition 'Steven Adams' gentlemen's moustache styling wax.
There will only be 500 tins of the wax released, each tin individually numbered from one to 500.
The wax is listed on Handmade La Conner's website for US$16 (NZ$23), and each tin weighs 56 grams.
The Oklahoma City Thunder big man shared news of the partnership on Saturday (NZ time) to his 71,000 Twitter followers.