Nike, pick up the phone. It looks like Zion Williamson is on the other end.
The 18-year-old basketball star's shoe fiasco sparked a nightmare for the sportswear giant and it appears to only get worse by the day.
Williamson's Nike sneaker exploded less than a minute into Duke's blockbuster college basketball clash against the University of North Carolina (UNC), forcing the star to fall in a heap. He clutched his leg after hitting the floor and hobbled off to the locker room, forced to miss the rest of the game with a knee injury.
The bizarre event got worse for Nike as its stock dropped 1.3 per cent, or more than $1 billion, in the fallout.
Nike's chances of signing Williamson, the man almost certain to be this year's No. 1 NBA draft pick, were also damaged — and competitors like Sketchers were quick to weigh into the social media storm with jabs at the iconic company.
