Twitter in sport is generally seen as an athlete's game but one coach bucking that trend is Dean Vickerman.
Installed as Andrej Lemanis' replacement at the three-time champion New Zealand Breakers, Vickerman will next season become the only top-level club coach in this country to also be an active user of the site.
He's kept a relatively low profile since joining last year, acquiring 400 followers while working as Lemanis' assistant, but Vickerman could find himself in the social media spotlight the first time the Breakers lose two games in a row.
He's prepared for that possibility, even welcoming the chance to hear directly from the fans.
"People are going to say what they say anyway, so you've just got to deal with it," he says of any potential Twitter criticism. "And I quite like hearing a fan's view of a game."