Jimmy Spithill was onto a big one. Over 400 metres below the glistening Bay of Islands sea surface, his bait had been snaffled by some monstrous creature of the deep.
His reel wasn't up to much, and the custom-made super-heavy 55 ounce sinker didn't help, but the cocky Aussie had somehow managed to winch the giant creature off the ocean floor.
The monster fish would surely be a telling blow in his battle with rival Dean Barker, the man the Oracle Team USA skipper crushed in a miraculous 2013 Cup comeback, and who he was now out to finish off in a head-to-head fishing battle.
But Spithill hadn't figured on the time limit. The finish was in sight but he'd taken too long fighting the fish, so it wouldn't count. On the opposite side of the boat, having just pushed the wind button on his electric reel, ITM Fishing Show host Matt Watson cracks open a beer and watches his line retrieve automatically.
"I know, it doesn't seem fair that one team gets to push a button and everything gets done and the other team has to do it all manually," he tells Spithill. Turns out the arbitrary time limits and technological mismatches of the real America's Cup are pretty much standard in the Ultimate Fishing Cup, the first episode of which screens tonight at 5pm on TV One.