If Wimbledon and the Mystery Creek Fieldays cross-pollinated, they would produce the Badminton Horse Trials.
Nestled on the Duke of Beaufort's estate in Gloucestershire, the grounds form part of Britain's Conservative-blue countryside. Let's put that another way: only one party had bothered erecting election billboards amid the yellow rapeseed fields and honey-coloured Cotswold stone buildings. Prime Minister David Cameron can feel safe here.
The equestrian three-day event fits snugly into this scene, like a leg into jodhpurs. It offers a quirky collaboration of world-class horsemanship, gumboots, roast beef rolls, strawberries and clotted cream and every conceivable breed of pedigree dog for whom a two-hour crche is provided. Tweed jackets are de rigueur as people stride along lanes such as Somerset Way, Deer Park Drive and Swangrove Street.
The horse trials are the main event but the stalls surrounding them, selling everything from flameless candles to pooch paintings and homemade sausages have been developed by stakeholders to form a hub of cottage industry.
Niche markets are well catered for. Fancy a brush to tidy up at home? Try the Oxford Brush Company. What about something for the family pet? Berkeley Cole Pet Furniture ensures their comfort. And when you need a portable steeplechase fence? Willis Bros will manufacture the bespoke item.