In the wake of Valerie Adams' silver-medal shot put performance here in London, journalists and headline writers have been harshly criticised by online readers for splashing the language of loss and failure over their reports.
Even in the high-pressure world of the Olympics, it's obvious the public wants sensitivity to be balanced with expectation. Mark Todd, at 56, can earn bronze with his equestrian team and get the journalistic equivalent of a pat on the back. Adams, no longer the Olympic champion, will be coming home with silver and apparently it's a reason to call in CSI: Athletics.
"The better athlete won," tweeted Steven @deepwebdesign Gardner. Sometimes it's as simple as that.
Adams' rival, Nadzeya Ostapchuk of Belarus, came to London in unbeatable form.
She executed throws reaching distances beyond Adams' personal best.