After reaching heights that surprised even the organisers last year, the Staples Rodway Cape Kidnappers Challenge welcomes more than 600 runners to its exclusive coast today.
The 30km off-road run, held for the first time last year, can be run by individuals or teams of three.
It gives a unique opportunity to run on an exclusive piece of coastal property in Hawkes Bay beneath the Cape Kidnappers Golf Course.
"It's just a special environment," said event co-ordinator David Tait.
"People know the cliffs of Cape Kidnappers, but there is a lot of wonder to what is on the other side and through this run they get access to some stunning scenery over private land."
The area was named Cape Kidnappers by Captain James Cook after an attempt by local Maori to abduct one of the crew of the Endeavour.
On their journey runners pass the Cape Kidnappers Wildlife Reserve which hosts a kiwi breeding and release program behind a 10.6km predator-proof fence.
Cape Kidnappers also has the largest gannet colony in the world.
The track climbs to an altitude of 260m with breathtaking views before descending into the Maraetotara River for a run past waterfalls and cascades on the return journey to Clifton Bay.
"The run is tougher than people anticipate," said Tait.
Every year the run donates to a nominated charity.
Last year it was the Child Cancer Foundation which received more than $12,000; this year it is the Cranford Hospice.
Trail running: Stunning views and hard work
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