Defenders of all that is good want charismatic Jamaican to beat former doping cheat.
Sport loves a spat between supposed "good" and "evil" forces. This year's contest for the 100m crown at the Moscow world championships provides exactly that.
A month ago in Rome, Usain Bolt was beaten for just the fifth time over the 100m distance. Who beat him? None other than 2004 Olympic 100m gold medallist and doping cheat Justin Gatlin.
The result provides perfect scripting for a duel. The pair will presumably line up in the final on Monday morning, August 12 (NZT) to contest the title of fastest person on the planet. Gatlin (9.94s) beat Bolt by only 0.01s but IAAF track and field chiefs, television networks and sponsors must be in a febrile state.
What theatre to think arguably the greatest sprinter in history is under threat - and from yesterday's man Gatlin, who, at 31, is five years Bolt's senior. Potentially, add fellow Jamaican Yohan Blake and American Tyson Gay to this mix and an explosive finale awaits.