Another financial institution has thrown its support behind rugby in New Zealand, in the wake of All Blacks star Sonny Bill Williams covering up a bank logo on his Blues jersey.
ASB, already an All Blacks sponsor, has announced it will sponsor this year's Lions tour.
ASB executive general manager marketing Roger Beaumont said under the terms of its contract with New Zealand Rugby, the sporting body allocated players to sponsors for promotional purposes, "so which individual players we use is not something we have any influence over".
"We are aware of the conscientious objection clause for some players' contracts and respect the fact that there will be players with diverse backgrounds and beliefs," he said.
"As an All Blacks and Lions tour sponsor, our commercial relationship is with the team and the tour rather than individual players."