Steven Adams, Jarryd Hayne, Floyd Mayweather and Conor McGregor. Last week, it was Naz and Jordan, and The Bachelor and last year, it was probably sharks, house prices, SBW and Dan Carter.
These are what people are reading; the fast-evolving stories that flame out as fast as they're read. The day Sonny Bill Williams rides a shark into an auction room to buy a Ponsonby villa near Lorde is the day websites collapse in on themselves like a Large Hadron Collider experiment. But only if Max Key Instagrams it first.
There are fine words written about less tasty topics but this week, the clicking was all on Adams and Hayne. Adams as a story does not polarise people but Hayne does.
The 'good on ya, mate' feeling towards him when he had a crack at the NFL, despite taking someone's spot who was arguably more deserving, has evaporated because he's attempting to do the same to a member of the Fijian sevens team.