A sporting goods store in Colorado has gone out of business after it stopped selling Nike products in protest over the company's controversial campaign with NFL icon Colin Kaepernick.
Kaepernick became a controversial figure in the US after kneeling during the American national anthem before games to protest discrimination and police brutality against black people.
Nike's latest "Just Do It" campaign included a photo of Kaepernick's face, with the words "Believe in something. Even if it means sacrificing everything" superimposed on it.
![Colin Kaepernick and Eric Reid kneel on the sideline, during the anthem. Photo / Getty](https://www.nzherald.co.nz/resizer/v2/BCJPIMWY65P3VRX2SO7R7ZJVCI.jpg?auth=0cc81171dc8147a9fcda8623fd64132bb5f20c0c83bcd711a53087703f64ae6c&width=16&height=11&quality=70&smart=true)
The ad led to calls for a boycott of the company, with more than 42,000 people tweeting the hashtag #NikeBoycott the day after it was released.