All Blacks captain Sam Cane has told struggling and drought-stricken Hawke's Bay farmers to help lift each other up in an emotional video.
Hugh Renton, son of former Hawke's Bay farmer of the year Paul Renton who died in 2017, shared the video on social media on Wednesday night.
"Rugby and farming are intertwined in New Zealand culture. Both suffer droughts from time to time," Renton wrote.
"It is important that during those hard times we support, inspire and lift one another up.