Alama Ieremia spent his playing days in yellow and black. But the chance to help restore a different union was an opportunity the former Wellington and Hurricanes centre couldn't resist.
The 47-year-old will join forces with former All Blacks coach Sir Graham Henry and successful first XV coach Tai Lavea with the goal of bringing the Auckland Rugby Union back to its former glory.
"It excites me, this union. It's always excited me," Ieremia told Radio Sport. "I casually said the identity of the union now and what it represents compared to when it was when I was playing – I've got the scars on my back to actually remember that – I do know the successes it's had. I think it's a time to really use that and help us launch a new identity."
Auckland narrowly avoided relegation from the Mitre 10 Cup Premiership last year, saved from such ignominy by Bay of Plenty's final-round victory over Waikato.
Still, Auckland's three wins from 10 matches forced major changes and the overdue realisation that the once powerhouse province had hit rock bottom.