Picking up and gripping the cricket bat correctly is one of the key tenets to succeeding in the sport.
In early coaching sessions children are confronted with myriad theories: "hold it like an axe", "make sure your Vs are in the right place", "grip it like you would if a chicken was in your hands".
It can all get confusing.
Former New Zealand cricketer Rob Hart, along with father and son business partners Dave and David Richardson have invented a solution as part of their 2mm Sports business.
They've invested time and finances over the last five years into designing a new grip which they claim gives players a more effective gripping surface on the bat handle.