Morrison is the afternoon co-host on Auckland radio station The Hits. Her mother Sue was diagnosed with breast cancer at age 38, passing away from the disease seven years later.
"I am desperate to help others avoid the situation my mother found herself in," she says. "Women can be so busy working and looking after children that they don't think of themselves."
She says many women wait until mammograms are free (from age 45) before paying due attention to breast health. But, as her mother's experience reveals, cancer can strike women of any age.
"I've also had quite a few friends impacted by cancer at a young age. I encourage all women to be breast aware and to notice any changes that take place," she says.
Thirteen years after her mum's death, Morrison is a passionate advocate for those suffering from the disease.
Raising awareness is a key component of Morrison's ambassador role, she encourages women of all ages to be vigilant about breast health. Sharing her story has led to some moving outcomes.
"I heard from a woman in her early 30s who'd read my story and decided 'I can't afford to not be around for my kids'. She performed a breast check and found a lump that proved to be cancerous. Luckily she'd caught it early and it was treated. I met her and it was an extremely emotional experience for both of us."
1) What does Daffodil Day mean to you?
I love the symbol of the daffodil. While there is so much pain and loss associated with cancer, the daffodil symbolises hope. I see each petal as representing different things - family, unity, awareness and prevention. It's also a tangible symbol of memory.
2) Who will you wear your daffodil for this year?
I'll be wearing the daffodil for my mother and my Nana, who died of cancer at age 47. Everyone in my family has experienced great loss with the deaths of these two amazing women but we also have wonderful memories.
3) How will you be involved in supporting Daffodil Day this year?
I always do what I can in terms of cancer awareness at this time of year. I put up a post on the station's Facebook page reminding women to get their breasts checked and I text my friends to remind them to do the same. I try not to get on a soapbox but let them how precious they are.
4) What message do you have for other Kiwis wanting to help support the Cancer Society this Daffodil Day?
If you can spare some time or money, give generously to the Cancer Society. Hopefully you will never need their services, but they are there for everyone.
Kiwis throughout the country can help raise funds for the Cancer Society by getting involved in the ANZ Daffodil Day Art Auction. High-profile New Zealanders including the Rt. Hon Prime Minister John Key, sporting legend Lydia Ko and comedian Urzila Carlson have created artworks which will be auctioned on Trade Me from 19-26 August. Check out anz.co.nz/artauction for more details.