There's no denying that days spent snorkelling coral reefs in glassy waters, letting silken sands slip between the toes and revelling in blue skies can brighten any outlook. But for those who have spent time in Fiji, there's a feeling that comes from being here that goes beyond just a restorative tropical holiday. It's in the faces of the local people, in the heartfelt exclamations of 'bula' that echo across the 333-island nation. But where does this bula spirit come from? This wish for happiness, good health and energy of life? And what makes Fiji so widely considered one of the happiest places on Earth?
Fijian, Mereoni Rakuro reckons her late grandfather, a village chief, knew where happiness lived, "He always reminded me that what you earn or have is not your wealth but your family and people are your wealth and best kept treasure." This philosophy extends to all those around you. "It's part of our culture and is embedded in us to help one another.
This has now extended to tourism where we open our doors to our guests and happily help out and expect nothing in return."
