80% of Kiwis struggle with back pain. Are you one of them?

Are you struggling with back pain? You're not alone. More than 80 percent of adults experience back pain at some point in their lifetime.

Poor posture combined with sedentary lifestyles are the most common problems causing New Zealander's back pain. This is a growing concern as increased technology use, especially hand-held devices, is having a greater impact on people's posture and spinal health across all ages, with users slumping in locked positions causing strain on the back and neck. www.wevegotyourback.co.nz

NZCA Chiropractor Dr. Cassandra Fairest says: "In a recent survey, more than a quarter of adults reported experiencing lower back pain in the previous three months. It is the most common cause of job-related disability and a leading contributor to missed work days."

There are many things that can contribute to back pain, from stress to sports injuries. It's important to keep your back healthy and supported which is why Dr. Fairest says a comfortable night's sleep is a key to spinal health.

"Investing in the right pillow and mattress is important to give the optimum level of support and comfort for your spine. Before buying your bed or pillow spend as much time as possible in-store trying them before parting with your money. Your spine should be parallel to the mattress and your neck should be in a neutral position when lying on your side."

We spend a third of our lives in bed and your mattress determines whether that time is spent comfortably sleeping. Bed manufacturer Sleepyhead has developed, in conjunction with the New Zealand Chiropractic Association, the best bed for back support - the Sleepyhead HD Chiropractic bed range.

Designed with four core technologies to support you and your back while you sleep, the range is renowned for its outstanding strength, support, and easy movement. Not only will you have your best sleep ever, if you purchase a Sleepyhead Chiropractic HD bed before 31st August, you will go in the draw to win a $5,000 Wellness prize (terms and conditions apply).

Sleepyhead Marketing Manager Warren Roach says:

"More Kiwis are waking up with aches and pains, particularly back pain, every day. A lot of people are tossing and turning all night due to the lack of support from their mattress which doesn't just impact their sleep but also their health. The right mattress will allow your body to restore overnight. Our Chiropractic range has been designed specifically with spinal health in mind and is available with a variety of comfort layer options from extra firm to super-soft to ensure the perfect fit for your body."

From yoga moves to the right sleeping position, there are many things you can do to help prevent and treat back pain. Sleepyhead has created a back care information site featuring advice from industry experts at www.wevegotyourback.co.nz.

The Sleepyhead Chiropractic range is available nationwide at all Sleepyhead stockists. For more information visit www.sleepyhead.co.nz.
We've Got Your Back™