Rundle is marketing it in conjunction with senior broker Dave Stanley and Bayleys' managing director Mike Bayley.
"This represents an exceptional opportunity to secure a very large block of land in an established high value residential area which is considered one of Auckland's most desirable places to live," says Rundle.
"There is a scarcity of large, central greenfield development sites like this with established infrastructure in place to cater for development."
The property comprises an elongated strip of vacant, grassed land which extends in a northerly direction from Norman Lesser Drive on the western side of Donnelly Street. It is about 525m long and 60m wide.
There is a moderate contour of about 15m from north to south, with the elevated nature of the site meaning it benefits from sweeping views, says Rundle.
"The land has a Residential — Mixed Housing Suburban zoning which is the most widespread residential zone under the new Auckland Unitary Plan covering many established suburbs and some greenfields areas.
"The zone enables intensification and medium density housing, while retaining a suburban built character. "Development within the zone will generally be two-storey detached and attached housing in a variety of types and sizes to provide housing diversity. However, in certain situations consent may be sought for a higher density development.
"With the substantial land area on offer, the purchaser can bring their own vsion on how best to develop this exceptional site and unlock its potential."
Panuku director of development Allan Young says the successful purchaser will be required to build to at least a 6 Homestar standard - a residential rating tool developed by the New Zealand Green Building Council to ensure a high standard of energy efficiency, health and performance in new homes.
Panuku requires a minimum 6 Homestar standard on all land it sells or develops for new homes.
"We have worked with the New Zealand Green Building Council to customise Homestar for our development partners and will collaborate with the purchaser of the property to make this a smooth process," Young says.
Dave Stanley says a development concept plan for subdivision has been prepared to demonstrate the potential density achievable on the site should it be subdivided in accordance with the provisions of the Mixed Housing Suburban zone.
"The plan illustrates a possible housing layout, taking into consideration site constraints, and demonstrates that around 100 residential dwellings could be developed. However, interested parties would need to undertake their own due diligence on what is achievable in terms of what they have in mind.
"The property could also possibly suit a retirement village, subject to obtaining the necessary resource consent. There has been some interest in this option as well as strong interest from residential developers because of the location and the scale of development permitted by the size of the site."
Stanley says the site is close to transport links, eastern bay beaches, the CBD and a wide range of shopping, sports and public amenities. It is also near to the Panmure transport hub, the Glen Innes train station and the southern motorway.
Nearby recreation amenities include the Remuera Golf Club, the Scarbro Tennis Centre Auckland Netball's new, expanded facility at Mertens Rd, the Extreme Edge Indoor Rockclimbing Centre and Swimtastic, both in Morrin Rd, the Maungarei/Mt Wellington Domain and the Waiatarua Reserve and wetlands.