Hanson says Cross is available to assist any new owner through the transition period and will support and mentor them for an agreed period of time "to giving them the greatest opportunity to continue thriving".
Cross built the store's brand profile through networking and some advertising, but mostly through meeting the needs of her clients with customer service partnered with unique and quality products.
She also launched Decode's online store at the end of 2017.
The CBD business operates within a 144sq m town centre premises, at 13 Camp St. The lease runs through to 2021, with two further six-year rights of renewal maturing in 2033.
"The landlords are well established in commercial real estate and are excellent to work with," says Dixon.
"Decode has made the transition from being purely a physical trading entity with a prominent location in the heart of Queenstown, to embracing on-line trading as an adjunct to its business.
"The online store has been operational for just over a year and contributes to the shop's annual turnover which exceeds $1.2m — delivering a healthy bottom line."
Dixon says the ethos of the store has been to create an authentic, pleasurable and relaxed retail experience for clients.
"Stock is beautifully showcased in a visually and spatially-pleasing environment. Street frontage and exposure to the market is extremely sought-after in Queenstown, and Decode has secured a very high-profile position."
Hanson says the store offers an alternative to the mass-produced High Street fashion labels. Garments are sourced from international and New Zealand designers — some being still manufactured in New Zealand, which is a rarity these days.
"The product is of high quality in both design integrity and production. The European brands offer fashion forward collections and textiles that have limited availability in New Zealand," Hanson says.
"The prospective new owner will most likely have an interest in women's fashion and home styling, however the running of the business can be learned.
"There is the opportunity for a new owner to grow and expand both the retail and on-line stores or concentrate on one aspect of these. The store is constantly approached by up-and-coming designers and new brands, so there is potential to develop product further."