The lights have gone out on a film precinct at Hobsonville Pt after a worldwide search failed to find anyone willing to invest between $80 million and $90 million in the project.
The search found two prospective parties - a property developer and an international studio operator - neither of which was prepared to assume the risk of the development or operating costs of the precinct.
The 20ha block of land at Hobsonville will now be used for housing, including 6ha for commerical purposes.
The land can accommodate about 440 houses, of which work can start immediately on the first 80 houses.
The proposal for a film precinct was a late pitch by the council's economic development arm, which in July was given until October 31 to produce a viable plan, or the land would resort to housing.