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Home / Property

Chance to dive into moneymaker

NZ Herald
25 Nov, 2014 04:00 PM3 mins to read

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The motel is meticulously maintained.

The motel is meticulously maintained.

A high-performing motel in Northland's busiest tourist town is for sale, enabling a new owner to be running the business over the lucrative summer season.

The Dolphin Motel in central Paihia, Bay of Islands, is a 10-unit business which has been operating successfully for 22 years under the same owners who are now selling and retiring.

The land, buildings and the going-concern business will be auctioned on December 3 by Bayleys Real Estate.

Specialist commercial and industrial salesman Paul Dixon says there are four studio units sleeping two or three guests, four one-bedroom units and three two-bedroom units.

Rack rates range from $155 to $450 with the property averaging an annual occupancy level of 67 per cent.

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The motel sits on 1011sq m of land and has a one-bedroom manager's unit and office.

All accommodation units have kitchenettes with cooking hobs, microwave, dishwasher, refrigerator-freezer, and access to a shared commercial-grade laundry room. There is on-site and off-street parks for 15 vehicles.

"A potential and negotiable one-month settlement date after auction could allow any new owner to take over the business early in the new year and benefit from the summer holiday period," Dixon says.

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"The motel already has strong advance booking numbers through until Easter in April thereby delivering an instant cashflow to any new ownership. This is a far more attractive option than taking on a tourism-reliant business over the quieter winter months.

"A regular and comprehensive maintenance schedule has been the cornerstone of Dolphin Motel's annual operations calendar, so all buildings, interiors, and furnishings are in pristine condition - meaning the motel can run at capacity right throughout summer without the need to take any room inventory out of the pool."

The 69 Williams Rd property is 120m from the town centre and a further 130m from the beach.

"This handy central location is one of the attractions for many guests booking into Dolphin, who can walk to and from the town's numerous food and beverage or retail outlets," Dixon says.

Dolphin Motel uses a franchised website and bookings system which also supports other IT-related operations software.

"Essentially, this allows the business to be confidently purchased by someone from outside the accommodation services sector, as the software is as easy to learn as running a basic spreadsheet," Dixon says.

"Or if someone with industry experience is interested, the current IT contract could be maintained through until the end of the financial year when a more standalone approach could be taken."

Dixon says Paihia's economic calendar is divided into the summer and summer-shoulder periods which record high numbers of domestic free-independent-travellers (FIT) and international guests off the cruise ships, and the more domestically focused autumn and winter quarters when guests are mainly Aucklanders.

"A number of competing accommodation properties in Paihia have chosen to take profits out of their businesses over the past decade when times were good," Dixon says.

"In contrast, Dolphin has reinvested a considerable portion of its profits back into its operations through maintenance and marketing.

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"That strategy has paid off with the property consistently now recording above average occupancy rates compared to some other hotels and motels in the Bay of Islands which have, in effect, become run down.

"Dolphin has also maintained its rates above average yields for the sector, again, justifying those rates through the quality of the premises and room interiors."

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