High-end builder-developer Peter Jones and wife Judy chose the name Parc la Vue to convey the charms of their new four-dwelling waterfront apartment block.
They've often selected French names for the upmarket projects Peter is known for producing; this one conveying the building's plum position with fine views of Mission Bay's park, fountain and beach. It's a fitting name for exacting residences, topped with a penthouse, which sold in the mid-$5 millions during construction.
"It's a truly prime spot," says Peter, perched in the last apartment for sale, watching sun-baked walkers stroll across the park.
The name also echoes the history of the hard-working couple, who long ago bought Pahiatua's Parkview Tearooms as their first business together. They've come a long way since then, nowadays building top-end residences including Remuera's Stoneridge and Stonecrest apartments and Kohimarama's Pipimea Reef waterfront apartments.