This May, Peta Mathias is urging Kiwis to "put their pinnies on", invite their friends for breakfast and raise funds for the New Zealand Breast Cancer Foundation.
Proceeds from this year's Pink Ribbon Breakfast campaign will help support women with breast cancer, including post-surgery rehabilitation programmes, practical and therapeutic services for those living with secondary cancer, and a new support helpline.
The NZ Breast Cancer Foundation is hoping at least 1500 breakfasts will be held around the country to help support around 2800 New Zealanders who are diagnosed with breast cancer every year.
For more information, or to register to host a breakfast, visit www.pinkribbonbreakfast.co.nz