If the world's fastest mammal can't be bothered going fast over the Christmas holidays then neither should you.
That's the message from police and keepers at Canterbury's Orana Wildlife Park, who had hoped to record cheetahs running at speeds of 100km/h or more as a reminder to motorists to take care on roads.
But the cats came to a standstill in front of the cameras. Park spokesman Nathan Hawke called it a suspected case of stage fright, as the cats were meant to chase a lure - bits of hide or a rag attached to a string and pulley system - created especially for the occasion.
Mr Hawke suggested the hot weather might also have put them off.
"They do run and it's something to behold when they're in full flight."