Large online brands, including Google and Amazon, are pitching in to help crack down on the international ivory trade.
Yahoo, however - running one of the biggest marketplaces on the Internet - is receiving criticism for enabling ivory trinket sales via its services in Japan.
It is estimated that around 100 elephants are dying each day to feed the industry. Global civic organisation Avaaz says the emotional intelligence of the animals means they will be able to understand the frightening damage that is being wrought upon them.
Avaaz intends to run an an advertising campaign to encourage Yahoo employees worldwide to enact change from within the international corporation.
Yahoo is already facing trouble in the long term, as some of its skilled professionals are defecting to other companies. Its CEO Marissa Mayer is offering millions of dollars to try and retain such workers.
