Stripped-down firemen are popular pinups, but their female counterparts are getting their kit off, too.
In 22 years of stripping off, the firemen have raised more than $665,000 for the Child Cancer Foundation. This year's men's calendar shifted almost 50,000 copies, but the 10,000 copies of the first female firefighter calendar sold out.
Les Presling from the NZ Fire Service said the service now had hundreds of female firefighters "so they deserved their own calendar" .
A dollar from each sale goes to the foundation, and the rest of the money is used for travel, uniform and accommodation costs for sporting events such as the World Firefighter Games.
The charity-calendar business is booming.