A woman who died in a head-on collision near Te Awamutu, 30km south of Hamilton, yesterday has been named.
She was 20-year-old Stephanie Michaele Bates of Hamilton.
Waikato road policing manager Inspector Leo Tooman said Miss Bates appeared to have crossed the centreline on a slight bend and hit an oncoming ute.
Miss Bates' death was the 39th on Waikato roads this year, up from 34 at the same time last year, and the fourth in a week.
"It is time motorists take responsibility for the safety of themselves and others on our roads," Mr Tooman said.