A woman has been airlifted to Waikato Hospital in a critical condition after being thrown from a car during a crash in rural Tauranga.
The single-car crash happened about 3.30pm on Te Matai Rd, about 2km east of State Highway 36 halfway between Tauranga and Rotorua.
The road was expected to stay closed until at least 7pm.
Police and firefighters at the scene said the car rolled and hit a power pole after losing control on a bend.
The rolled vehicle was partially blocking one lane but both were closed while emergency services remain at the scene.