Snow is falling for the first time this winter as Hawke's Bay bears the brunt of a cold front moving up the country.
After reports of snow at Eskdale circulated just after midday, MetService has confirmed snow is falling on the Napier Taupo Rd.
Currently under a severe weather watch, warning and road snowfall warning, Hawke's Bay is one of several regions expecting the heaviest snow in the country.
Metservice meteorologist Tom Adams said Hawke's Bay was in for some "pretty bad weather" throughout the next few days due to the cold front travelling up the country and essentially "stalling" in the lower part of the North Island.
"Hawke's Bay is in for some pretty bad weather over the next few days and on top of snow there is also rain and wind to watch out for."