When it comes to celebrating our sauvignon through international initiatives, we is often guilty of hiding our blanc under a bushel. However, with New Zealand Winegrowers supporting this Friday's Inter-national Sauvignon Blanc Day and scheduling a series of sauvignon blanc symposia, our flagship grape is set for more exposure.
International Sauvignon Blanc Day is an online endeavour that began in California five years ago, encouraging wine drinkers around the world to sip sauvignon and share their experiences using the "SauvBlanc" hashtag. This year, New Zealand's official wine body has become involved to ensure our homegrown examples get a slice of the international action.
We may have been slightly late to this particular party, but now we're on board our time zone means International Sauvignon Blanc Day starts right here, followed by a series of New Zealand sauvignon blanc events in Melbourne, Hong Kong, London and Toronto, before it finishes 43 hours later at Twitter Headquarters in San Francisco.
"We're encouraging locals in New Zealand to drink sauvignon blanc on Friday and tweet about it," explains Chris Yorke, marketing director of New Zealand Winegrowers.
"This could be, saying what they like about it, what they enjoy drinking it with, where they are and sharing photos. People from all around the world will be listening and retweeting what they're doing."