A lethal combination of high tides and flooding is expected to cut off parts of the Coromandel Peninsula this afternoon.
Civil Defence is pleading with holidaymakers to keep off the roads until tomorrow, saying huge volumes of traffic are putting people's lives at risk.
The Thames-Coromandel District Council is warning it's highly likely the eastern seaboard will be isolated at Hikuai and south of Whitianga in the next few hours.
The region is being deluged with more than 100mm of rain with forecasters warn it will not stop falling until tonight.
Farmers south of Whitianga are being urged to moved stock to high ground and prepare for rapidly rising rivers. Sodden ground is unable to cope with the latest drenching.
Civil Defence says high tide is expected at 3.40pm for Thames and Whitianga at 3.39pm.
Staff are expecting the worst areas affected will be south of Whitianga to Whangamata and Whiritoa.