We all know that proper big boys' toys have four wheels and scare environmentalists.
The show that blokes know and love kicks off on Friday, out to convince them there's more to life than cars. While Driven stays pretty focused on the horsepower corner, there's plenty more on offer at Big Boys Toys.
One of the madder products is the Flyboard-X - essentially a pair of jet-powered boots (water jets, sorry wannabe Iron Man) that can propel the user high into the air or underwater.
A pool has been specially dug at ASB Showgrounds to accommodate the latest in extreme watercraft and from online video and photos that we've seen, it should be pretty spectacular.
Also likely to impress are a couple of fighter jets belonging to Auckland businessman Manfred Bennett - the Russian Mig21 and Polish Iskra are a far cry from the balsa-wood model F16s that our Air Force has been left with. The flight sims that showgoers will be able to play are definitely the real deal. Bennett's flight simulator business will be expanding in the near future to add car simulators as well.