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Job title: General Manager, NZ, Fusion Electronics

It's not often that a successful job applicant so impresses his new employers that they upgrade the job for him. But that's exactly what happened to Glenn Orr.

Orr applied for a national sales manager's job and ended up being appointed to the new role of general manager. "Glenn impressed us with the amount of experience [he had] and we saw a bigger role for him," says Fusion co-founder and director Stuart McNall.

That experience is certainly broad. Orr, 43, had been electronics buyer for Farmers Trading Company for three years, JVC's sales and marketing manager in New Zealand before that and had worked with Alpine Electronics for about 15 years. His first job had been as an electronics apprentice with Fisher and Paykel.

Fusion's reputation for being a company on the go - at just over 4 years old, it's already exporting 85 per cent of its production - was a drawcard, says Orr.

"I had certainly come across it in previous lives in the electronics field," he says.

"Stuart and Kurt [McNall, brother and co-founder] gave me a pretty clear vision of their future that's huge and I had to be a part of it."

Orr was also attracted by the prospect of working for a small, innovative Kiwi electronics company that was successfully taking on the multi-national big boys and making an impact.

With four divisions - car audio and security, Reactor car audio, electronic switching systems and automotive accessories - and 21 staff, it's already selling its products into the United States, Britain, Canada, Russia, Germany and Australia.

But Orr, who says he was also attracted by the company's dedication to all things Kiwi in its sponsorship and community involvement, will focus on the New Zealand market. Fusion, he says, aims to boost its already "healthy market share".

"We are a new brand, but a brand that's taking on all the Japanese giants."