Whitebaiters risked their lives amid foul weather and angry seas at the Lake Onoke mouth near where a Greytown whitebaiter drowned in June, says Water Safety New Zealand head Matt Claridge.
Photographs were taken on Friday of the group of four men, dressed in waders and wet weather gear, who seemed oblivious to conditions while scooping for whitebait.
The men were trawling beyond the breaking surf in a location near where Greytown man Les Wong, 71, had been on August 18 this year. That afternoon he went to "scoop his net into the water, and got swept out of the lake mouth and into the sea", according to witnesses.
Police said a fisherman leaped into the water with a long line and buoyancy aid and swam about a half kilometre before reaching the unconscious man, and bringing him back to shore, where waiting emergency workers fought in vain to revive him.
Mr Claridge was alarmed at the apparent disregard for danger the men were displaying in the images and said the risk they faced had far outweighed any rewards the men may have thought they were seizing.