Whatever the problem, Sarah's clay is sure to help

ABSORBING: Mt Bruce's Sarah Beesley demonstrates the use of bentonite clay for natural healing. PHOTO/PAUL ORDISH

A natural health clay company is mucking in to build a new shed for its thriving business.

Purely Earth owner Sarah Beesley's bentonite clay has become so popular she can no longer package the product in her Mount Bruce home kitchen.

Clay can form as a result of settled volcanic ash and the bentonite clay family is just one of many different varieties of the substance.

Ms Beesley, a qualified health professional, began researching for her own bentonite clay product two years ago but had known about the natural healer for some time.

She investigated companies in New Zealand, America, China and Britain before finally finding a source in Australia.

There are different types of bentonite clay and Ms Beesley said she wanted to find an alternative to the products already available in New Zealand

"We couldn't get a clay in New Zealand to match the specs we were looking for and we ended up with one of the world's top quality products," Ms Beesley said.

"We had to buy a tonne which was a huge commitment."

Ms Beesley and her partner Euan Haycock started building a workshed behind their Mount Bruce home in September last year, which is expected to be ready next month.

Health stores in Wellington and Petone stock the product, as well as Ms Beesley's The Self Heal Clinic in Carterton.

Ms Beesley said she not only uses it with her patients but has also used it on animals and Vetcare in Masterton also stocks the clay.

"We started out with almost no sales to having it fly out the door," Ms Beesley said.

"We have a joke in the clinic - anything that's red, raw, itchy, scratchy or won't heal, we whack clay on it."

The company is also building a new website as the old one was not compatible with mobile devices.

Ms Beesley said a large amount of Purely Earth's sales have been made online.