Wellington women are bucking the trend of male-dominated start-ups, with female-led companies comprising the majority of the capital's new businesses.
Creative HQ supports start-ups with a range of different programmes – and women are taking the lead across the board. This year, three-quarters of the attendants of Creative HQs Climate Response Accelerator programme were women, and in another – The Incubator programme - 60 per cent were women.
It has a number of successful businesses off its back – including Sharesies, which was co-founded by Wellington woman Brooke Roberts.
Chief executive Catherine Jones says it's great to see women taking the lead but ideally, gender wouldn't even factor in.