A Wellington property developer has pledged to ring-fence $10,000 for charity from the profit of every high end home he sells.
It means millions of dollars will be diverted from the wallet of The Wellington Company's director Ian Cassels to those most in need.
Houses and apartments sold over $800,000 would generate the donation to Wellington City Mission.
The Mission's association with the Stop Out Club for wayward youth founded in the early 20th century captured the attention of Cassels, who then learned more about the charity's historical ties with the city.
"The Wellington property market is still hot at the top end, and that's a testament to how attractive a proposition it is to live in this city.