The Advertising Standards Authority has upheld a complaint against an ad for a weight-loss "patch" which claimed to "aid in weight loss with no exercise and while eating as much as you want".
The direct mail advertisement for Slim Reflex Patches, by advertiser Quantium Solutions, claimed the product "stimulates the thyroid gland" and helped to burn fat.
"Lose kilo per day per patch - no exercise ... no calorie counting ... no risks," it said.
"The Fastest, Easiest and most Powerful fat-busting cure on the planet!"
The The Advertising Standards Authority (ASA) said the advertisement was lent an "air of authority" by reference to a "Dr Noble".