The website of a company owned by Jonah Lomu's ex-wife and named after the rugby superstar has been taken down following a series of social networking swipes by Lomu's current wife.
And Jonah himself has become involved in the dispute. The 36-year-old former All Black, recently discharged from hospital after a kidney failure scare, has distanced himself from Lomu Inc, of which Fiona Lomu is sole director and shareholder.
Lomu's third wife and manager Nadene Lomu posted tweets last month declaring her husband had "no association" with the company before taking online shots at Fiona Lomu over her continued use of the famous surname.
Jonah Lomu married Nadene this year, more than two years after his split with Fiona after nearly five years of marriage.
This week, Lomu posted a tweet, distancing himself from a testimonial that appeared on the Lomu Inc site. He reportedly said he had asked Fiona to remove the testimonial "but still waiting".