Every seat at Eden Park will have a red nose attached to it tomorrow night when the All Blacks team up with charity Cure Kids for their test match against Australia.
The All Blacks and Cure Kids hope to see the sold-out crowd all don their allocated red nose at half time with the goal of getting 50,000 people to sport the look including spectators, support staff and media.
"It will be interesting," All Blacks captain Richie McCaw said. "It will be cool."
McCaw said visiting sick children was a rewarding experience for the players.
"Where the All Blacks are held in this country, we are lucky we get the opportunity to put some smiles on some faces," he said. "It brings into reality on what we do. We just play sport but some of the challenges these kids have ... just to see a smile is a pretty cool thing to do."