Thousands of people from around New Zealand are expected to vie for tickets to the iconic Tarnished Frocks and Divas - the latest show is entitled 'Zoetica'.
"Zoetica is able to actually travel into a lot of different spaces this time. The thread is what women are doing!"
Robyne Dowdall says it's all about empowerment - everyday women leading the way in the latest entertainment extravaganza.
"By the time those same women step out onto those boards - and they just strut. It's so empowering to watch."
The show - which includes fashion, music and entertainment - has been produced in Tauranga every other year for more than a decade - with every woman involved in the biennial event 40 plus.