Kiri Gilbert is proud to be from Wairoa.
"I'm really passionate about Wairoa, Wairoa people, the whole community," he says.
So, the 29-year-old butcher has written a song about it.
"I made the song up to just try to uplift the town, because I'm proud to be where I come from, anyone who asks me I just say Wairoa from the top of my lungs."
And he wants others to be proud too.