Emergency services are attending a fire in a motel on Marine Parade in Napier.
It's understand fire crews responded to reports of a fire and an alarm activation at the Shoreline Motel at 11.38am. Early reports say the fire was in a top storey unit, accessed from the Hastings St side of the hotel.
Five fire appliances were on the scene.
![Fire at Napier's Shoreline Motel on Marine Parade this morning. Photo / Karl Goodchild](https://www.nzherald.co.nz/resizer/v2/RLQBXX5MFVCBQT5AS664PAYVHY.jpg?auth=f31d3e65de54caa8af12b23ae17dbdd4ef0f9fecebb49a8cf9fab00c2ca2b8be&width=16&height=12&quality=70&smart=true)
Northbound traffic has been diverted while southbound traffic is still flowing.