Wairarapa DHB say there is a still a lack of awareness about breastfeeding and formula, and would support any moves to promote the benefits of breastfeeding.
The comments follow a proposal to introduce product labels warning of health risks associated with infant formula.
Research suggest babies who don't breastfeed are at increased risk of developing diabetes, heart disease and being obese. Slower cognitive development and weak immunity have also been linked to not breastfeeding.
A Food Standards Australia and New Zealand consultation paper is calling for submissions on proposals, including warning labels that could replace or supplement the "breast is best" statement currently on infant formula products.
"Such a statement would reflect a body of evidence showing that compared to formula feeding, breastfeeding is associated with lower incidence of infection and some chronic diseases, and evidence for improved cognitive development in the breastfed infant," the paper says.