Daniel McKechnie felt "like a kid at Christmas" after being told he was the "Kiwiest of all Kiwis".
The competition - run by Tasti Products, a New Zealand company which is celebrating its 80th year in business - called for people to submit photographs that showed why they were New Zealand's "Kiwiest Kiwi".
Having been named a finalist earlier this month, the Wanganui plumber was hopeful his Kiwiana tattoo would see him to victory.
A winner was due to be announced yesterday and Mr McKechnie said he was feeling excited when he woke up - "not just because the All Blacks won".
The 26-year-old was about to take a break for lunch when he took the call that informed him of his entry's success.