Destination Wairarapa is promoting Wairarapa as a "winter getaway", with a prize package of travel, accommodation and a helicopter flight to tempt people over the hill.
Destination Wairarapa general manager David Hancock says the winter campaign, which begins this week, has been created to inspire out-of-towners to enjoy a winter break in the region.
They have partnered with Fly Palmy (consumer brand of Palmerston North Airport Limited) to encourage people flying in and out of the city to consider visiting the Wairarapa.
A key element of the campaign is a competition for two people to win a Winter Escape in the Wairarapa.
The prize includes return Air New Zealand flights to Palmerston North airport, a car rental for the duration of their stay, accommodation at the Copthorne Hotel & Resort Solway Park in Masterton and a scenic flight over the Wairarapa valley with Amalgamated Helicopters New Zealand.