It's Not OK is a growing culture in Eketahuna.
More than 60 people in Eketahuna and surrounding areas are trained as "champions" to combat domestic violence, thanks to the town's It's Not OK campaign, which was launched last month.
Coordinator Bridget Percy secured $8000 funding from the Ministry of Social Development to launch the campaign locally and train up the local champions who now have a greater understanding of what domestic violence is and how they can help perpetrators and victims get help.
"It's very tricky in rural communities like Eketahuna and the surrounding districts because victims really are stuck.
"They're stuck financially, they're stuck socially, and there's still such a stigma surrounding domestic violence. People don't tend to feel they can talk about it and get help."