Mr Greenberg said it was an interesting learning curve for his crew, having cameras all the around.
"It's day to day with cameras in your faces and for the first week or two it was a bit awkward, then you forgot about being filmed."
One of the biggest issues was patient privacy, he said.
"They get permission at the time to film, then afterwards they get contacted before going to air."
The crew and paramedics wore cameras on their chests, and there were small cameras mounted around the helicopter and plane.
"That's the difficult thing - for one hour of helicopter work, they would end up with 10 hours of footage."
He said there were plenty of Wairarapa stories.
"Our territory is Marlborough, Wellington, Wairarapa, so a third of the helicopter stories end up being in Wairarapa."
While the helicopter was sometimes perceived as the "glamorous" part, Mr Greenberg was delighted the air ambulance was getting equal billing. "I love the helicopter, but the work we do on the fixed wing is so important.
"In the adage of a picture is worth a thousand words, we are getting to tell our story in primetime TV.
"It's getting our name out there, showing all the things we work so hard to do.
"I'm so proud, seeing the way my team treats patients, treats relatives - I couldn't be prouder."
Life Flight communications manager Sebastian Grodd said last Monday's screening had more than 500,000 viewers.
Life Flight screens 8pm Mondays, TV1, and is available on demand at www.tvnz.co.nz